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Simon Butala: The Rebirth Of A Modern Champion
From Division 1 captain to transformational entrepreneur, his collapse became the catalyst for a life of freedom, purpose, and extraordinary success
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In a time when the world celebrates shortcuts and overnight victories, Simon Butala’s journey stands as a rare and necessary reminder that real success is forged in places most people never speak about. His story holds weight because it includes the parts that social media filters out. The unraveling. The heartbreak. The identity crisis. The long nights when everything fell apart and the choice to rise anyway.
Today he is a multi business founder, certified quantum transformation coach and trainer, speaker, and the creator of Master Enrollers. He has scaled companies to multi six figure months, generated five and six figure profit days, and helped current and former athletes redefine their identity beyond sports. As Co Owner of The Haus Of Brands and Founder of Daily Wires, he has built businesses that have produced millions in online sales. But what makes his story powerful is not the success itself, but what he overcame to create it.
To understand the impact he has now, you must understand where he began.
From Athlete to Entrepreneur
Before entrepreneurship, before Miami, before the high rise windows and panoramic views, Simon had one identity. Athlete.
A Division 1 hockey player and two year captain for the University of Maine. A kid who knew from age seven that he wanted to skate in the NHL. Hockey shaped everything. His discipline. His worldview. His leadership.
One former teammate described him as “the guy who outworked everyone and never needed credit for it.” A natural leader without needing a single word.
During his sophomore year, creativity redirected his life. Out of a small college apartment in Maine, he began customizing shoes. What started as art for fun quickly turned into income, and then into possibility. It was his first taste of entrepreneurship, a world he did not yet understand but felt instinctively drawn to.
After graduating in 2022, he made a decision that most athletes avoid. He walked away from the pursuit of professional hockey and committed fully to entrepreneurship. It was a bold choice, one that would challenge him more than any sport ever had.
The Moment That Changed Everything
Simon created @kickreate to showcase his custom shoes and began reaching out to entertainers offering free pairs in exchange for a story tag.
The first yes came from Clix, one of the biggest streamers in the world. That single tag exploded his page to more than 12,000 followers and over seven hundred messages from paying customers.
Momentum accelerated. Druski. Faze Clan members. David Beckham’s family. Then came Miami.
He flew down to deliver shoes to SteveWillDoIt and the Nelk Boys, and that trip changed everything. Jet skis, designer shopping, a Lamborghini through Brickell, luxury restaurants, and most of all, a rooftop sixty floors above the city where everything shifted.
His brother remembers watching it happen. “You could see it in his eyes. His belief system changed in real time.”
For a kid who spent his life in cold arenas and small towns, that rooftop became a portal into a life he had never imagined. In that moment, his dream changed. He no longer wanted the NHL. He wanted freedom.
Time freedom. Financial freedom. A life he could design himself.
He promised himself he would live in Miami after graduation.
And he would do whatever it took to make it real.
The Long Road to the Breakthrough
Back at school, he went all in. He studied every video about making money online. He believed that if someone else could do it, then so could he.
He invested his last two thousand dollars into an ecommerce course, leaving his bank account at negative fifty nine dollars. His girlfriend bought groceries. His teammates laughed. His parents worried.
For seven months, he worked every day and made only two sales. Both from family.
But every night he visualized his future apartment. Every night he rehearsed his new life in his mind. He even used a VR headset to tour Miami condos as if he were already walking inside them.
It looked delusional.
But that belief was the only thing keeping him going.
Then the breakthrough arrived.
The Beginning of a New Life
A few weeks after graduation, one of his ecommerce brands took off.
Fifteen thousand dollars in profit the first month.
Then twenty.
Then thirty.
Within six months, the brand grew to hundreds of thousands of followers. Soon after, he moved into his dream Miami corner unit skyrise. Floor to ceiling windows. A panoramic view of the ocean and city he had manifested night after night.
He became co owner of The Haus Of Brands.
He bought the Porsche he had dreamt of since he was eleven.
He woke up every morning unable to believe this was his real life.
And then everything collapsed.
The Breakdown
In late 2023, Simon discovered his girlfriend of five years had been unfaithful. The relationship ended instantly.
He sat alone in the same luxury apartment with the blinds closed, unable to look at his computer without feeling sick. His business declined. Income dropped. His purpose disappeared.
A close friend described it as “watching everything he built crumble beneath him.”
Simon was mentally, emotionally, and financially back at zero.
And this is where the story becomes extraordinary.
The Rebirth
At his lowest point, his business partner encouraged him to attend a transformational training program in California. Simon trusted him and went.
That decision rebuilt his life.
In five months, he did the internal work that would become the foundation of his future success. He rebuilt his identity. He rediscovered purpose. He learned how to lead from the inside out.
In his third month of training, he launched a new company.
It generated one hundred and five thousand dollars profit in two hours.
That month it produced around a quarter million dollars and scaled to more than thirty employees.
This became the foundation of Daily Wires, which has now generated millions in sales.
He came out of the training in the best shape of his life, with more passion than he had as a Division 1 athlete. He went on to become a certified Quantum Transformation Coach and Trainer under mentor Ara Gomez.
He traveled to Hawaii, Mexico, Colombia.
He founded Master Enrollers to help current and former athletes create lives of freedom and purpose beyond sports.
A client said, “Simon’s program changed my life. Every aspect of my life has gotten better.”
Another said, “He is one of the most authentic and impactful leaders I’ve ever met.”
Why His Story Matters
Simon’s story matters because it is not polished. It is real.
It is proof that success without identity is hollow.
It is proof that collapse can be a beginning.
It is proof that belief is the first and greatest currency.
He says it best.
“At the end of the day, belief is the only real currency of change. With it you have everything, and without it you have nothing.”
“The real win wasn’t rebuilding the money. It was rebuilding myself.”
Simon Butala is not just a founder.
He is the example of what happens when you refuse to stay broken.
He is the reminder that breakthroughs are born from the moments that almost destroy you.
To connect with him, visit his Instagram @simonbutala.
This is not a story of success.
It is a story of transformation.
It is a story of a man who lost everything and built something far greater.
A story only CEO Los Angeles Magazine could tell.
