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The German luxury brand MCM, born over 45 years ago in München and later acquired by Sungjoo Group in 2005, is rapidly reviewing its storied legacy with a peak in design aesthetics and a refocused growth plan.

MCM’s strategic revamp: elevating design and customer experience

The German luxury brand MCM, born over 45 years ago in München and later acquired by Sungjoo Group in 2005, is rapidly reviewing its storied legacy with a peak in design aesthetics and a refocused growth plan. This change focuses on elevating…

by Alex Band
Luxury

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